Puppies are becoming more and more popular, and babies are no longer the stars in the cuteness industry. When Timmy asks why he doesn’t help, the Boss Baby responds, “I’m very busy delegating.”īut beyond that, The Boss Baby is a movie about the imaginary attention economy, first within the family unit (the Boss Baby, being a baby, takes all the attention away from Timmy) and then more fantastically in the Boss Baby’s mission - to sabotage the pet industry. At one point the Boss Baby (who does not have a name, because his personal and professional identity are indistinguishable) plays with a toy golf set while his older “brother” Timmy works late into the night doing research for him. When he’s forced to take a photo with the family he’s been “assigned” to, he refuses to smile, saying that it makes him “feel weak.” His favorite expression is a puckered-lip scowl. When the Boss Baby is (spoiler alert) promoted to CEO of his baby company, he’s given a new office, and sits on his new golden toilet at the top of his baby tower, looking out at the world below. This is a film about a little baby, dressed in a baby-sized suit, the seat of whose pants strain to contain his bulbous baby bottom. No more grasping for political allegory in the latest episode of Riverdale - The Boss Baby has already done all the work for you. And if we needed an occasion to officially retire it, it is Friday’s release of The Boss Baby. Done and done, commence chin-stroking.Įven though it’s been barely over two months since Inauguration Day, it’s possible this insta-angle might already be wearing a little thin. Beauty and the Beastis a Beauty and the Beast for Trump’s America. The Super Bowl was a sporting event for Trump’s America. Logan is a superhero movie for Trump’s America. One silver lining of our current political nightmare is that, if you’re a culture writer, you always have an angle: Whatever you’re writing about is an for Trump’s America.
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